3X More Inquiries, 30% Higher Conversions: How Starbright Scaled Admissions with illumine

Starbright Edutainment is a growing education center in Bandung, Indonesia, with a vision to nurture young minds through innovative learning programs. Starting with 30 children, the center is now aiming to welcome 100 soon. Director Alison Victoria Thackray has always believed in creating a smooth experience for both students and parents. But as inquiries poured in, the center’s manual processes struggled to keep up and respond promptly.

Starbright’s biggest roadblock to scalability was a messy and outdated inquiry system. Inquiries were managed on paper, which led to inconsistent or incomplete information being captured. That caused missed follow-ups and potential admissions often slipped through the cracks.

With integrated website forms, social media lead capture, and a WhatsApp chatbot, Starbright could capture inquiries 24/7, even outside working hours. To ensure that no inquiry was left behind, illumine’s AI-powered features helped them organize every lead with timely follow-ups

Parents could now schedule tours directly through the website, and automated reminders reduced no-shows. The entire process—from inquiry to enrollment—became smooth and free of clutter.