When Lead generation became more play than work
A story about how Kids Kingdom transformed its 3 UAE centers and doubled their admissions
Improved Occupancy Rate
Faster fee collection
Recognized as a trusted brand
CUSTOMER PROFILE
Centers
- Kids Kingdom Learning center DMCC – Dubai (UAE)
- Kids Kingdom Learning center IMPZ – Dubai (UAE)
- Kids Castle Early childhood center – Dubai (UAE)
- Kids Castle Early childhood center – Gurugram (India)
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Program Type :
EYFS (Early Years Foundation Stage)
Founded In:
2015
Director:
Urvashi Shahi MBA (HR – Education)
Happy Illumine Customer Since:
2021
Kids Kingdom Story
Launched in 2015, Kids Kingdom was opening new centers every two years. They had opened an international center for the first time, in India, when COVID hit the world. They had to reorganize their existing manual and excel driven operations to fit the “new normal”. Kids Kingdom reached out to Illumine with its challenges and aspirations in June 2020. In four weeks Kids Kingdom was operating with a new energy powered by Illumine.
CHALLENGES
Challenge #1
Correlating student and staff data
Challenge #2
Efficient lead management process
Challenge #3
Tracking payment status and late fee
Sana and her team at Kids Kingdom had a hard time keeping a tab on the center’s day-to-day operations, whether related to children’s daily activities, payment status, or new enrollment enquiries. The school database was scattered and maintained by various individuals. This indirectly impacted their communication and relationship with parents. They needed a streamlined way of maintaining and accessing these pieces of information.
SOLUTION
Solution #1
Easy to navigate dashboard for complete student’s portfolio
Solution #2
Automated billing solution for end-to-end invoices-to-cash journey
Solution #3
Lead CRM for a well-rounded enquiry-to-enrollment journey
Sana was most relieved by Illumine’s dashboard which brought her entire childcare center into her view. With one click she knew what her center’s financials or enrollment landscape looked like. Her team felt more empowered, more connected, and at the same time more independent to collaborate with colleagues and parents. Parents were impressed by Illumine’s parent app and were convinced by the progressive stance that Kids Kingdom took toward Early Childhood Education.
RESULTS
Result #1
4X better occupancy rate
Result #2
Fee payment cycle down to 7 days
Result #3
98% parent satisfaction
Illumines dashboard lets teachers at Kids Kingdom access a student’s portfolio in different contexts like learning milestones, attendance, nutrition, etc, and allows them to better plan for activities. When they share children’s journeys with their parents and enter into two-way communication with them over Illumine app, they forge a relationship of trust – the key to strengthening a brand name. Kid’s Kingdom was able to nurture four times more leads that converted to enrollments.
