Achieving 3X Parent Engagement & Cutting Accounting Costs by $8000
CUSTOMER PROFILE
12
150 Students
Montessori
- 3X surge in parent engagement
- Annual savings of up to $8,000 on accounting expenses
Introduction
Basil Woods Junior, a prominent group of childcare institutions based in Bangalore, India, is has expanded its reach with multiple branches, establishing a network of centers dedicated to the Montessori philosophy. Their branch in Bhubaneswar, Odisha, is dedicated to nurturing young minds through their unique Montessori philosophy. With a focus on holistic development, Basil Woods Junior emphasizes the Physical Quotient (PQ), Emotional Quotient (EQ), and Spiritual Quotient (SQ) of each child. Basil Woods Juniors, a Montessori preschool in Bhubaneswar, faced initial challenges in streamlining its operational processes. They sought a solution to automate accounting and improve parent communication, leading them to discover Illumine.
CHALLENGES
Challenge #1
Manual and inefficient billing
Challenge #2
Ineffective parent communication
At Basil Woods, all accounting and billing processes were carried out manually, resulting in a workflow that was both slow and unsystematic. The absence of automation hindered their ability to operate at an optimal pace, impacting overall effectiveness.
Furthermore, the communication channels used to interact with parents were scattered and disorganized. This lack of a centralized system led to crucial information being dispersed in a haphazard manner, causing confusion and potentially leading to miscommunication.
SOLUTIONS
Solution #1
Automated billing and invoices
Solution #2
Centralised parent communication
Illumine’s simple and intuitive UI empowered non-specialized staff to handle accounting efficiently, eliminating the need for a trained accountant. Illumine’s parent app kept parents involved in their child’s learning journey with real-time updates, concern management, and lesson sharing, and enabled effective two-way communication.
RESULTS
Result #1
Parent engagement increased by 3x
Result #2
Up to 6 lakhs saved yearly on an accountant
By efficiently managing billing processes in-house, they operated without the need for an accountant, resulting in significant budget savings. Moreover, with Illumine, Basil Woods Juniors could boost parent engagement, generate word-of-mouth referrals, and establish transparency in its operations. Consequently, they primarily relied on referrals and allocated only 1% of their budget for advertisements.
