How to Increase Preschool Enrollment and Maximize Revenues in 2023

Welcome to our comprehensive guide on how to increase preschool enrollment and maximize revenues in 2023. As a childcare center owner or administrator, you understand the importance of maintaining a thriving and successful kindergarten. In this blog, we will explore key strategies to attract families to your center, build a high-quality program, and ensure parent satisfaction. By implementing these techniques, you can elevate your kindergarten’s reputation and financial success.

Table of Contents

Strategies That Will Help You Boost Enrollment At Your Center (includes 4 unique strategies to try!)

Create a 5-Step Marketing Plan: Here’s How

In the world where everyone is chasing marketing strategies, yours need to be unique for it to resonate with your audience. Do conventional marketing in unconventional ways.

Let me walk you through how you can achieve this –

Step 1: Understand Your Target Audience

Understanding your target audience is key, but let’s do something beyond the regular surveys! Send a staff member posing as a parent to explore your competitors’ centers. 

This immersive roleplay can prove to be a powerful exercise in identifying potential gaps in your own offerings, operations, and positioning. By experiencing firsthand what your competitors are doing, you can gain invaluable perspectives to enhance your own approach and better appeal to your target audience.

Step 2: Define Goals

Why settle for mediocrity when you can aim for the stars?  Even if it sounds ambitious, and might mean more admissions than your current capacity – having an overflow of admissions is always a good problem to have!

Now that you have set a benchmark, you know exactly what you are chasing. This goal can help you define how rigorous you need to be with your marketing strategies or the number of channels you need to use to achieve this.

Step 3: Establish Marketing Channels

Social media, website, offline activities, SEO, and ads are some of the mainstream channels you could use to reach your target audience. Here are some unconventional channels you could also explore.

  • Promote your center’s offerings with print ads in local newspapers. 
  • Collaborate with local bakeries and eateries, and put up your pamphlets at their stores.
  • Get yourself featured in local radio or podcast features. 
  • Create eye-catching chalk art or temporary drawings on sidewalks near your center to attract local foot traffic.
  •  Adorn your center’s vehicles with colorful branding and contact information to attract attention while on the move.
  • Host casual coffee mornings for parents to socialize and discuss parenting topics, strengthening connections with your center.

Unlock the secrets of running effective ads for your childcare center with our free ebook!

Step 4: Budgeting and Allocation

Begin with a modest budget, allowing room for experimentation and adjustments while maintaining the potential for significant impact. With the main goal of increasing enrollment and filling available spots, prioritize allocating the marketing budget towards effective digital strategies that generate leads and drive conversions. Focus on data-driven optimization and scalability to achieve success in attracting more parents and boosting enrollment.

Step 5: Review Metrics and Adapt Plans

Always keep your end goal in sight – more enquiries, more admission conversions, and better overall experience. Continuously evaluate each marketing effort by asking relevant questions: Does it contribute to reaching my enrollment goal? What are the chances of success? Is this the best allocation of our budget, or could we find more effective channels? Choose strategies that align closely with your objective to maximize results and achieve enrollment growth.

Establish Methods to Capture All Incoming Inquiries

Keep An Eye An All Sources of Leads

Keep an eye on all the sources of leads so you don’t miss out on any opportunities for conversion. While it may seem overwhelming, the right tools can help you streamline this process, eventually helping you increase enrollment at your center.

Here's a breakdown of each lead source and why it's essential to monitor them:

Invest in Childcare Management Software

Childcare management software can help increase preschool enrollment by streamlining administrative tasks, improving parent engagement, and showcasing your center’s efficiency and professionalism. With automated enrollment processes and a parent portal or app for transparent communication, prospective parents can witness the quality of care your center provides. 

The software’s accurate data and reporting instill confidence in families, while waitlist management ensures a seamless transition to enrollment. Additionally, a built-in childcare CRM tool can help you streamline all your leads, helping you document them, follow up in time, and eventually convert better.

Leads: Gathered, Sorted, Conquered with Illumine’s Lead CRM Software

Pay attention to parent satisfaction

When parents are content with the care their children receive, they become enthusiastic advocates, drawing in new families and positively influencing compliance and accreditation endeavors.

To showcase parent satisfaction at your center, consider implementing the following strategies:

Build Credibility with Reviews and Testimonials

Encourage satisfied parents to leave positive reviews on platforms such as Google, Facebook, and Yelp. Display these reviews prominently on your website and marketing materials to demonstrate the positive experiences parents have had at your center. 

Additionally, consider creating video testimonials where parents share their heartfelt stories about the positive impact your center has had on their child’s development. These authentic testimonials act as powerful social proof and can significantly influence potential parents in their decision-making process. Leverage these testimonials in your emails, websites, and social media posts to give it as much exposure as possible.

Parent Referral Program

Implement a parent referral program that rewards existing parents for referring new families to your center. Delighted parents who have experienced the excellence of your services are more inclined to share their positive experiences with friends, family, and colleagues helping you increase enrolment at your center.

You can offer incentives such as tuition fee discounts or complimentary enrichment classes for successful referrals, or even a token for movies, shopping, or amusement parks.

Discover the secret to successful parent referral programs with our free ebooks

FOUR unique strategies to try!

Flexible Enrollment Window (early bird admissions)

Offering a Flexible Enrollment Window, including early bird admissions, is a strategic approach to boost enrollment at your childcare center. By providing parents with a wider range of enrollment options and extending the enrollment period, you cater to varying schedules and preferences, attracting more families. Early bird admissions offer incentives such as discounted fees or priority placement, encouraging proactive enrollment and creating a sense of urgency among parents.

Programs With Flexible Hours

By providing parents with the option to choose from a variety of schedules, such as part-time, full-time, or extended hours, you cater to their diverse needs and work-life balance and eventually increase enrolment at your center. Flexible programs enable parents to customize their childcare arrangements according to their specific requirements, making your center a convenient and attractive choice. 

This approach not only increases enrollment opportunities but also demonstrates your center’s adaptability and dedication to meeting the unique needs of each family, ultimately leading to increased parent satisfaction and a stronger reputation in the community.

Conduct a SWOT Analysis

How can a SWOT analysis be beneficial for your center?

Conducting a SWOT Analysis - Step-By-Step Process

Here’s an example of how to chart out a SWOT matrix:

Action Plan: Based on the SWOT analysis, create a strategic action plan. Prioritize initiatives to build on strengths, mitigate weaknesses, seize opportunities, and tackle threats. Assign responsibilities and timelines for each action to ensure effective implementation.

Monitor and Review: Continuously monitor the progress of the action plan and regularly review the SWOT analysis. 

Quick Win - Understand Local Needs and Create Your Program To Address Them

If you are aiming to increase enrolment, it is essential that you understand the needs  the specific needs of your local community and tailor your programs and services accordingly. Offer personalized solutions that align with the preferences and requirements of families in your area.

Here’s how you can achieve this:

Take feedback from existing parents

Conduct surveys, one-on-one discussions, or focus groups to gather insights into their preferences, challenges, and expectations. By listening attentively to their feedback, you can identify areas of improvement, understand the specific requirements of families, and tailor your childcare programs accordingly.

Speak to the local community and identify opportunities

Engaging with the broader local community is essential to gain a deeper understanding of its unique needs and opportunities. Initiate conversations with local schools, community organizations, and businesses to explore potential partnerships and synergies. By actively participating in community events and dialogues, you can identify gaps in existing childcare services and recognize unmet demands. This sort of exposure will help you build credibility and eventually increase kindergarten enrollment.


Boosting preschool enrollment and maximizing revenues demands a nuanced and customized approach since one size does not fit all. It is crucial to embrace experimentation and continuous monitoring to identify strategies that resonate with your community. Remember it is important to stay open to change to understand your unique audience and adapt your strategies accordingly.

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